![]() ![]() New market penetrationĪ joint venture may enable companies to enter a new market very quickly, as all relevant regulations and logistics are taken care of by the local player. Technical expertise and know-howĮach party to the business often brings specialized expertise and knowledge, which helps make the joint venture strong enough to move aggressively in a specified direction. Shared expensesĮach party shares a common pool of resources, which can bring down costs on an overall basis. Shared investmentĮach party in the venture contributes a certain amount of initial capital to the project, depending upon the terms of the partnership arrangement, thus alleviating some of the financial burden placed on each company. It can help a business grow faster, increase productivity, and generate additional profits. The profit and loss from the venture are shared by the participants.Ī joint venture offers several advantages to its participants. The JV may be a new project with similar products or services, or it may involve creating an entirely new firm with different core business activities.Ĭompanies initiate a JV through a contractual agreement between all concerned parties. ![]() Companies often enter into a joint venture to pursue specific projects. Rachel and Laurent are Marimba One endorsers, currently based between Amsterdam (NL) and Luxembourg (LU).Updated FebruWhat is a Joint Venture (JV)?Ī joint venture (JV) is a commercial enterprise in which two or more organizations combine their resources to gain a tactical and strategic edge in the market. The Duo constantly strives to contribute to the field of contemporary music, and to date have premiered new compositions written for them by composers from China, Luxembourg, U.S.A., Canada, Japan, the Netherlands, Israel, Great Britain and Uzbekistan. (Music Web) and “…(their) transcriptions … convey some incredibly tender and emotional moments." (Pizzicato Magazine) Their Debut recording Ravel - Dances and Fairytales which was released by the BIS label gained high critical acclaim, being called "A treat for audiophiles and percussion fanciers alike a duo to watch". ![]() ![]() They made their Double Concerto debut with the Shenzhen Symphony Orchestra, following appearances with the Harbin Symphony Orchestra, the City of Southampton Orchestra (GB), the Musique Militaire Grand-Ducale (L) and the European Union Youth Wind Orchestra.īesides, Rachel and Laurent were a featured duo at such diverse events as the Big Bang International Percussion Festival (NL), Zeltsman Marimba Festival (USA), the International Marimba Festival Tabasco (MX) and the International Percussion Festival of Luxembourg. Coming from vastly contrasting backgrounds, they found common ground through percussion, fusing ideologies to form the uniquely international duo that they are today. The collaboration between Rachel Xi Zhang (China) and Laurent Warnier (Luxembourg) has since then, reflected a blend of cultural and musical influences. Since Joint Venture Percussion Duo won the Bernard Haitink Prize during the 2011 edition of the Vriendenkrans Competition of Amsterdam’s Concertgebouw, they had the chance to be guests at some of the most prestigious concert halls, such as Amsterdam’s Concertgebouw, Luxembourg’s Philharmonie and Beijing’s National Centre for the Performing Arts. ![]()
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